Sunday, July 29, 2007

Embroidery - Marketing your Talents

You know you need to market your embroidery business but you're just not sure what to do....exactly. Sure, you wear clothing with your logo out into the world and you carry your business cards with you at all times. You may have even sent out fliers in the hope of securing a few new customers but it's a slow-go and nothing is guaranteed, right?

Well, it is said that the best advertising is word of mouth so why not inspire your current customers to speak...about you and your business! Offer them a benefit to talking about your talents and reward them when you acquire a new customer through an established one. Word of mouth works better because it appears to be an unsolicited, let-me-give-you-a-hot-tip sort of thing. Everyone wants to know the inside scoop and feel like they are "in the loop". Talk to 5 of your best customers and ask them for what you want. Ask them to tell every business contact they know about you and give them some of your cards to pass out.

Of course, you still want to pass out your cards like Halloween candy yourself. If there is a retail business board where you can leave your cards, do it. Always post them in places where you have the highest content of people interested in your services and they will do the most good! Search out new niches to go after. You never know, the next customer you may be embroidering for just might be the person next to you on the bus, in line after you at the store, or the owner of that cute little fashion clothing store around the corner that you like.

SO, tell us what you do to market your embroidery business and what works the best for you!