These codes began in Japan back in 2002 as a way to turn a cell phone into a bar code type scanner using a code with a smaller footprint that carried more infomation and was easier to use and dirt/damage resistant. They have a built in error correction capability and are scannable at 360*. What they do is take you to anyplace on the internet that is coded inside the QR, like a website page containing your information or company video, special presentation or deals you may be running.
What has this to do with embroidery? Well, if you're keeping up with your marketing you may wanna consider adding this code to your next printing of your ad materials or the back of your business card.
But more interestingly, there's an embroidery company in AZ that digitized the code and found that YES, even in thread, if digitized as precisely as possible, a QR code can be embroidered and readable. Therefore, promotionally speaking, your customers can have their website QR code embroidered on their garments. Fabulous for creating interest and spreading the word about their company in a new creative way!
As QR codes become more and more used, and more people have android phones to scan these, they can add value to your promotional marketing and another option for embroidery for your customers!
For more info regarding digitizing your QR code, contact Donna Lehmann, NeedleUp Digitizing, 303-287-6633
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