Copyrights: What’s the real deal? Part II of II

So we’ve talked about customers coming in with designs not belonging to them but what about the issue of who owns the designs, the actual stitch files, which were digitized legally?


Large stock design companies have designs you can purchase online, such as Dakota Collectibles, to use to embroider goods. When you purchase a design from them, it’s understood (and written in their use agreement) that you’re purchasing the license to use the design, not the rights to the design itself. Therefore you may not give, share or sell these designs to anyone else.

With regard to the legality of a design you (embroiderer) are producing garments with, if you digitized the design, it belongs to you. You may decide to transfer the copyright to the company or person you digitized the design for. If the design is given without that protection, the recipient runs the risk that minds will be changed and their right to use it later will be challenged.

When the design is provided to you (embroiderer) by an outside digitizer, unless and until the rights to the design are transferred in writing to you (or anyone), they remain the property of the creator (digitizer). This is why you cannot give or sell the design later to someone else, since it does not belong to you. You are only being given the license to use the design to produce garments for your customer.

If you’ve been in the embroidery business for a while, you’ve probably unwittingly reproduced a copyrighted work. Since you can’t know every design out there but need to cover yourself and your business, a copyright indemnification clause, added to your company’s order forms, will in most cases establish your policy, protect you and set your customer straight. Check your state’s copyright and trademark statutes or a copyright lawyer to be certain your copyright clause covers you.

I’ve turned down many jobs of people wanting me to digitize Mickey Mouse, Donald Duck, Betty Boop or the Pink Panther. People actually get really pissed when I tell them no, especially when they’ve (illegally) incorporated them into their company logos…yes, it happens. You have to do the right thing. Protect yourself and your business.

****************************************************************

Information contained in this article is for informational purposes only and should not be taken as professional legal advice. Companies mentioned in this article are used only as examples. Contact a copyright lawyer in your area for specific legal determinations and issues.

For more information about NeedleUp's digitizing services, please visit our website at www.needleup.com where you can view some of our most recent work and get pricing and more information on contacting us. Donna Lehmann is owner of NeedleUp Digitizing and she can be reached at 303-287-6633

Copyrights: What’s the real deal? – Part I of II

Every digitizer and embroiderer faces this from time to time. Let’s talk about copyright. Do we or don’t we digitize or produce a design we know doesn’t belong to the person asking for it? The correct answer is “no”.

Webster’s defines copyright as: the exclusive legal right to reproduce, publish, sell, or distribute the matter and form of something (as a literary, musical, or artistic work).

Simply put, if your customer isn’t either the owner or a rep for the company or a promotional products rep slated to procure swag for them, the design they’re bringing you falls under copyright law and you shouldn’t be doing it. There are a few exceptions, but the bottom line is; if they don’t own the design, they have no right to use it and it is illegal for you to recreate it or produce it.

This comes up frequently with regard to sports teams, car and motorcycle manufacturers and cartoon characters, but is just as illegal with smaller logos of more unrecognizable designs. You can’t know every design out there but with access to the internet, you can sometimes search a logo graphically and find it. Know who you’re doing business with. Even if you unknowingly infringe and sew a design without authorization, you are every bit as liable as the person who asked you to reproduce it, should the copyright holder decide to make an issue of it legally.

In the industry, there’s a running joke about the “Disney Police”, but it’s no laughing matter. They exists in the form of whole divisions of corporations that do nothing other than to uphold the company’s copyrights and prosecute people, Disney and Harley Davidson being the ones that first come to mind.

As I said, there are some exceptions. Companies, franchisers and organizations like Girl/Boy Scout troops and car dealerships who sell particular makes have the right to use those logos however the company/organization stipulates that they must get their logoed items from them (the company) directly or through channels set up by them in order to insure the quality and integrity of their logos. The exception comes in if you get written permission from them to recreate/use the logo or get set up as a preferred vendor.

With professional sports teams, permission/licensing is applied and paid for and is very expensive and rigorous. The other thing you’ll run up against is car enthusiasts and collector clubs. Just because they are a Coca-Cola Collector Club or the Corvette Club (or own a corvette) doesn’t give them the right to use the logo.

Along with trademarked designs comes a thing called trade dress. Trade dress creates a visual impression which functions like a word trademark. Basically, a design doesn’t have to even have the name of the company on it to be covered by their copyright. That means, a picture of a Volkswagen Beetle is essentially the same as the Volkswagen logo for our purposes. This is why stock design companies have removed car designs from their offerings for the most part unless the car is so generic as not to be relatable to a specific make or model.

And one other thing, there’s a common misconception that if you change a logo or design by 10%, it is a new design and as such is no longer covered by the copyright. Not true. Don’t fall for it.

In Part II, we’ll discuss the copyrights of designs created legally.
************************************************************************

Information contained in this article is for informational purposes only and should not be taken as professional legal advice. Companies mentioned in this article are used only as examples. Contact a copyright lawyer in your area for specific legal determinations and issues.

For more information about NeedleUp's digitizing services, please visit our website at www.needleup.com where you can view some of our most recent work and get pricing and more information on contacting us. Donna Lehmann is owner of NeedleUp Digitizing and she can be reached at 303-287-6633

Pathing and the Colorway to Success

Pathing is one of the most important elements to master in the process of digitizing. Quite simply, pathing means the order in which the design sews; what sews first and what sews second plus the progression of the design from first stitch to last. Efficient pathing is a design with the fewest trims possible and minimal color breaks. An optimal one color design would have only one trim which is at the end. This would mean that everything was planned or pathed so that all parts of the design were sewn without stopping. To do this, all stitches traveling between elements of the design are covered by the later parts of the stitching. The best way to start digitizing a logo, is to plan out the design in your head before you begin.

Along with pathing, color breaks go hand in hand. Generally, the design will need to be digitized from the background to the foreground so that elements of the design on top fall in front of parts that should be behind. The idea is to only visit each color of the design once if you can. (Some designs may require you to revisit colors later in the logo). A 3 color design that has 52 trims is a very poorly pathed design. Each trim is another possible thread break or pull out and slows the machine down. As an old boss of mine used to say, “We aren’t making money if the machine’s not running .”

The efficiency of an embroidery design is most apparent at the machine. If you are an embroiderer, it will be the first thing you notice and the first thing that will make you crazy if it’s not right. If the machine keeps stopping throughout an order making the job take longer, you may need to charge more for production. A poor design can make the job take 2 to 3 times longer.

If you’re a promotional products salesperson, the first thing that you’ll notice is how much hair your embroiderer is losing. This is where a quality digitizer breaks out front of the “cheap” pack. It’s great to pay only $25.00 for digitizing until your embroiderer has to charge you for editing and longer production times. Your embroiderer may even refuse to sew a design that’s really bad. If your embroiderer cringes every time you walk in the door, you may be using the wrong digitizer.

NeedleUp Digitizing is the “right digitizer”. We have the experience and knowledge to create consistently great designs that are beautiful and efficient at the machine making your run times minimal!

*****NeedleUp Digitizing is owned by Donna Lehmann. You can contact Donna by email: donna@needleup.com or call us at 303-287-6633 M-F. Visit our website for pictures of some of our recent work: www.needleup.com *****

The Design Part of Embroidery Designs

Often, I get company logos that very clearly weren’t originally intended for embroidery, to digitize. When a company designs their logo, they rarely think the design through for all the mediums it will be used with and focus completely on what the design looks like in print. This is detrimental later, once all their letterhead and signage is finished and they begin to think about doing shirts for employees and promotional give-aways. Then, they have an issue with consistency between all their different marketing efforts and their chosen logo.

Here are a few things to keep in mind when designing your company logo with regard to embroidery:

If you choose a design with too small or too much lettering, it will be difficult, if not impossible, to sew in thread. You may have to resort to screenprinting since the size of the text can be printed smaller rather than sewn. Of course, screenprinting doesn’t look nearly as nice ;)

Don’t use cool gradient color effects or multiple borders around anything unless you plan to make the embroidery very large. Gradients only work in larger areas of fill and with colors that will blend smoothly like several shades of the same color. For instance, there is no natural color blend from purple to green so this isn’t a good idea. Two and three (or more) borders/shadows around letters look great in print but cause embroidery problems; everything from too thin to sew and distorted letters to registration problems and most likely you’ll have to drop all but one. If the letters are minimum size, the border won’t work at all.

Remember, when designing your logo, simple is better. Choose cleaner text that is readable at a distance of about 3 feet. A normal sized embroidery logo for left chest is about 2.5” to 4” wide. Leave the phone numbers for your business card; no one is going to rush up with a notepad to scribble down the number from your shirts. Have the graphic artist set up your design on light and dark backgrounds so you can see what it looks like against different colors and be sure to tell him/her that your design will be used for embroidery also. If you stick to design elements that translate well to embroidery, you’ll be proud to wear your logo on all your garments.

NeedleUp has the experience to consult with you on the embroidery side and digitize your design, translating it to embroidery while keeping the integrity of your logo within your marketing vision. Visit our website: http://www.needleup.com  or call us at 303-287-6633 for impressive results!