Embroidery Digitizing: Right Way VS Customers Way

We all know there’s a right way and a wrong way to do things, however relative that may be, but what happens when a customer brings in a previously embroidered garment which frankly, was clearly digitized incorrectly?


This is fairly common and frequently the customer doesn’t realize and is unaware of how much better their logo could be. I’m speaking about aesthetics here since the customer is only seeing the final design, however, if the design is poor, the production quality will undoubtedly be bad also.

But, what if the customer loves the logo on the garment and wants it duplicated? What if they think it’s the “cat’s pajamas” and they just don’t have access to the stitch file?

Now is the time to discuss with the customer what they want, what you see and their expectations for the job. Find out what they like and don’t like about the original design so you can determine whether you’ll be able to make improvements they will love. Communicate with them about how you would do the design, pointing out things you might change if they seem open to them. Never criticize the original design out-right or the person who did the digitizing; it just makes you seem petty and unprofessional. I don’t comment to the quality unless they ask, point blank…then I’m honest but tactful, speaking more to how I can make it better and cleaner.

I try to avoid duplicating cruddy embroidery at all costs, but, if after all this, the customer is adamant that the design look exactly like the original, then you’re obligated to recreate the design exactly. Believe me, it’s a shot to the heart but it’s what the customer wants. Visually, you should strive to make the logo look the same, using the same stitch types and angles, but there are always improvements you can make to the way it paths and sews at the machine that will help in production.

The bottom line is, you’ve made your customer happy and next time, you won’t be duplicating someone else’s design, you’ll be digitizing their latest original!

************** Donna Lehmann ownes NeedleUp Digitizing LLC and has been commercially digitizing for 21 years. Donna also writes, teaches and consults about the industry and can be reached at NeedleUp 303-287-6633.

Copyrights: What’s the real deal? Part II of II

So we’ve talked about customers coming in with designs not belonging to them but what about the issue of who owns the designs, the actual stitch files, which were digitized legally?


Large stock design companies have designs you can purchase online, such as Dakota Collectibles, to use to embroider goods. When you purchase a design from them, it’s understood (and written in their use agreement) that you’re purchasing the license to use the design, not the rights to the design itself. Therefore you may not give, share or sell these designs to anyone else.

With regard to the legality of a design you (embroiderer) are producing garments with, if you digitized the design, it belongs to you. You may decide to transfer the copyright to the company or person you digitized the design for. If the design is given without that protection, the recipient runs the risk that minds will be changed and their right to use it later will be challenged.

When the design is provided to you (embroiderer) by an outside digitizer, unless and until the rights to the design are transferred in writing to you (or anyone), they remain the property of the creator (digitizer). This is why you cannot give or sell the design later to someone else, since it does not belong to you. You are only being given the license to use the design to produce garments for your customer.

If you’ve been in the embroidery business for a while, you’ve probably unwittingly reproduced a copyrighted work. Since you can’t know every design out there but need to cover yourself and your business, a copyright indemnification clause, added to your company’s order forms, will in most cases establish your policy, protect you and set your customer straight. Check your state’s copyright and trademark statutes or a copyright lawyer to be certain your copyright clause covers you.

I’ve turned down many jobs of people wanting me to digitize Mickey Mouse, Donald Duck, Betty Boop or the Pink Panther. People actually get really pissed when I tell them no, especially when they’ve (illegally) incorporated them into their company logos…yes, it happens. You have to do the right thing. Protect yourself and your business.

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Information contained in this article is for informational purposes only and should not be taken as professional legal advice. Companies mentioned in this article are used only as examples. Contact a copyright lawyer in your area for specific legal determinations and issues.

For more information about NeedleUp's digitizing services, please visit our website at www.needleup.com where you can view some of our most recent work and get pricing and more information on contacting us. Donna Lehmann is owner of NeedleUp Digitizing and she can be reached at 303-287-6633

Copyrights: What’s the real deal? – Part I of II

Every digitizer and embroiderer faces this from time to time. Let’s talk about copyright. Do we or don’t we digitize or produce a design we know doesn’t belong to the person asking for it? The correct answer is “no”.

Webster’s defines copyright as: the exclusive legal right to reproduce, publish, sell, or distribute the matter and form of something (as a literary, musical, or artistic work).

Simply put, if your customer isn’t either the owner or a rep for the company or a promotional products rep slated to procure swag for them, the design they’re bringing you falls under copyright law and you shouldn’t be doing it. There are a few exceptions, but the bottom line is; if they don’t own the design, they have no right to use it and it is illegal for you to recreate it or produce it.

This comes up frequently with regard to sports teams, car and motorcycle manufacturers and cartoon characters, but is just as illegal with smaller logos of more unrecognizable designs. You can’t know every design out there but with access to the internet, you can sometimes search a logo graphically and find it. Know who you’re doing business with. Even if you unknowingly infringe and sew a design without authorization, you are every bit as liable as the person who asked you to reproduce it, should the copyright holder decide to make an issue of it legally.

In the industry, there’s a running joke about the “Disney Police”, but it’s no laughing matter. They exists in the form of whole divisions of corporations that do nothing other than to uphold the company’s copyrights and prosecute people, Disney and Harley Davidson being the ones that first come to mind.

As I said, there are some exceptions. Companies, franchisers and organizations like Girl/Boy Scout troops and car dealerships who sell particular makes have the right to use those logos however the company/organization stipulates that they must get their logoed items from them (the company) directly or through channels set up by them in order to insure the quality and integrity of their logos. The exception comes in if you get written permission from them to recreate/use the logo or get set up as a preferred vendor.

With professional sports teams, permission/licensing is applied and paid for and is very expensive and rigorous. The other thing you’ll run up against is car enthusiasts and collector clubs. Just because they are a Coca-Cola Collector Club or the Corvette Club (or own a corvette) doesn’t give them the right to use the logo.

Along with trademarked designs comes a thing called trade dress. Trade dress creates a visual impression which functions like a word trademark. Basically, a design doesn’t have to even have the name of the company on it to be covered by their copyright. That means, a picture of a Volkswagen Beetle is essentially the same as the Volkswagen logo for our purposes. This is why stock design companies have removed car designs from their offerings for the most part unless the car is so generic as not to be relatable to a specific make or model.

And one other thing, there’s a common misconception that if you change a logo or design by 10%, it is a new design and as such is no longer covered by the copyright. Not true. Don’t fall for it.

In Part II, we’ll discuss the copyrights of designs created legally.
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Information contained in this article is for informational purposes only and should not be taken as professional legal advice. Companies mentioned in this article are used only as examples. Contact a copyright lawyer in your area for specific legal determinations and issues.

For more information about NeedleUp's digitizing services, please visit our website at www.needleup.com where you can view some of our most recent work and get pricing and more information on contacting us. Donna Lehmann is owner of NeedleUp Digitizing and she can be reached at 303-287-6633

Pathing and the Colorway to Success

Pathing is one of the most important elements to master in the process of digitizing. Quite simply, pathing means the order in which the design sews; what sews first and what sews second plus the progression of the design from first stitch to last. Efficient pathing is a design with the fewest trims possible and minimal color breaks. An optimal one color design would have only one trim which is at the end. This would mean that everything was planned or pathed so that all parts of the design were sewn without stopping. To do this, all stitches traveling between elements of the design are covered by the later parts of the stitching. The best way to start digitizing a logo, is to plan out the design in your head before you begin.

Along with pathing, color breaks go hand in hand. Generally, the design will need to be digitized from the background to the foreground so that elements of the design on top fall in front of parts that should be behind. The idea is to only visit each color of the design once if you can. (Some designs may require you to revisit colors later in the logo). A 3 color design that has 52 trims is a very poorly pathed design. Each trim is another possible thread break or pull out and slows the machine down. As an old boss of mine used to say, “We aren’t making money if the machine’s not running .”

The efficiency of an embroidery design is most apparent at the machine. If you are an embroiderer, it will be the first thing you notice and the first thing that will make you crazy if it’s not right. If the machine keeps stopping throughout an order making the job take longer, you may need to charge more for production. A poor design can make the job take 2 to 3 times longer.

If you’re a promotional products salesperson, the first thing that you’ll notice is how much hair your embroiderer is losing. This is where a quality digitizer breaks out front of the “cheap” pack. It’s great to pay only $25.00 for digitizing until your embroiderer has to charge you for editing and longer production times. Your embroiderer may even refuse to sew a design that’s really bad. If your embroiderer cringes every time you walk in the door, you may be using the wrong digitizer.

NeedleUp Digitizing is the “right digitizer”. We have the experience and knowledge to create consistently great designs that are beautiful and efficient at the machine making your run times minimal!

*****NeedleUp Digitizing is owned by Donna Lehmann. You can contact Donna by email: donna@needleup.com or call us at 303-287-6633 M-F. Visit our website for pictures of some of our recent work: www.needleup.com *****